Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Artificial Intelligence (AI) has revolutionized digital marketing, reshaping how content is produced, optimized, and delivered. From generating captions to creating entire video scripts, AI tools are now ubiquitous. However, while businesses and influencers race to adopt AI-powered tools, a powerful counter-trend has emerged: a growing demand for authentic, real-life images and videos.
The landscape of digital traffic is evolving. While search engines like Google and Bing have long been the dominant sources of organic traffic, a new player is emerging—AI platforms like ChatGPT, Bing Chat, and Google Gemini. More businesses and content creators are starting to see referral traffic from AI-generated search results and conversational assistants.
