Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Whether you run an eCommerce store or a mom-and-pop shop on Main Street, it’s essential that your business has an online presence. The web presents endless opportunities for companies of all sizes to achieve healthy growth. Besides, chances are your competitors are taking advantage of the web for their businesses, which means you need to be active online if you want to keep up!
Reputation is everything, especially when it comes to your online brand. You can create business cards, websites, stunning graphics, and all the fancy jazz you can imagine. But if you don’t properly manage your online brand reputation, you run the risk of losing your audience, paying customers, and even your business.
Most people have not heard of ADA compliance or don’t care because they feel it doesn’t apply to their business but now more than ever ADA compliance is hitting all businesses harder than ever. There are more ADA lawsuits coming out this past year compared to ever before. This is because people with disabilities and lawyers are starting to understand how they can use this law to their advantage.
The tech market is growing fast, and it's affecting every incumbent industry in the world. New tech inventions have allowed organizations to develop better products and take them to a new level. But, with the digital transition, the work environment has changed. Emerging technologies have caused massive job disruption, and workers are struggling to adapt.
This year I noticed that Google is really pushing Accelerated Mobile Pages (AMP) before they do mobile-first indexing in September. In my opinion, Google is going to start giving pages with AMP a better ranking advantage if you have an AMP page not only because it makes your page load faster but because it is a Google product.
